Dư Thanh An

by | Nov 19, 2025

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Nâng tầm phân tích – Kết nối dữ liệu – Dẫn đầu quyết định

Khóa học "Master Analytical Thinking & Data Analysis with Power BI" tại MazHocData mang đến tư duy phân tích và kỹ năng Power BI thực chiến, sẵn sàng ứng dụng vào doanh nghiệp thực tế.

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PROJECT 01

Marketing Campaign Dashboard

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The Marketing Campaign Analytics dataset contains 9,900 records of digital ads run across Facebook, Instagram, and Pinterest in the UK. It includes campaign attributes, devices, geo locations, ad formats, and performance metrics such as impressions, clicks, CTR, conversions, spend, CPC, ROI, and profit. Learners can analyze channel efficiency, device behavior, geo-level performance, seasonal trends, engagement impact, and budget effectiveness. The dataset supports identifying ROI drivers, diagnosing diminishing returns, and generating insights to optimize marketing strategy and allocation.     

Skills Applied

Clean, model, and analyze multi-channel marketing data to evaluate ROI, conversion efficiency, and spend–performance relationships.
Compare channel, device, format, geo, and time-based patterns using MECE frameworks to isolate performance drivers and validate hypotheses. 
Build Power BI reports to visualize trends, detect seasonality, and communicate insights for budget optimization and campaign strategy.