THE ANALYST CHALLENGE

Decode Marketing Impact – Optimize Campaign Performance
Dive into real-world ad performance metrics, consumer behavior, and strategic media placement to boost ROI.

 

June 16, 2025
Start date
July 09, 2025
Deadline
Premium Datacamp Account
Grand prize
Join Now

Challenge Description

In today’s digital-first marketing environment, understanding campaign impact is key to driving better engagement, higher ROI, and smarter budget allocation. Through data analysis, marketers can uncover what truly works—tracking conversions, audience behaviors, and channel effectiveness with precision.
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This challenge invites participants to dive into real-world advertising data, build compelling dashboards using Power BI, and decode the factors that shape marketing performance. By translating raw metrics into actionable insights, you’ll learn to optimize ad strategies, identify underperforming channels, and maximize campaign success.

Challenge benefits

Personalized feedback

All qualified submissions will receive detailed, personalized feedback—an invaluable chance to sharpen your skills, enhance your projects, and boost your expertise.

Free Datacamp account

Join the challenge for a chance to win a 1-year free Datacamp account and access thousands of courses on a top learning platform.

Free PR

Completed submissions will be showcased on Hiếu’s website and LinkedIn, boosting your credibility and career opportunities.

A secret gift

To inspire participation, each challenge comes with a secret gift for the winner. Join now to explore and conquer!
Personalized feedback

All submissions that meet the requirements will receive detailed and personalized feedback from me. This is a valuable opportunity for you to refine your skills, improve your personal projects, and enhance your practical expertise.
Free Datacamp account
By joining the challenge, you’ll have the chance to receive a 1-year free Datacamp account, expanding your knowledge with thousands of diverse courses on one of the world’s leading learning platforms.
A secret gift
To add excitement and encourage participation, each challenge comes with a secret prize for the winner. Join now to explore and conquer the challenge!
Complimentary Public Relations Opportunity

Completed submissions will be featured on Hiếu’s official website and LinkedIn. This not only showcases your hard work but also serves as a great way to impress and build credibility when applying for any position.

Key Question to Answer
Analyzing the factors impacting advertising performance and marketing efficiency can help businesses:

Maximize ROI:

by identifying top campaigns and channels.

Optimize budget:

to focus on high-return efforts

Improve targeting:

by finding best-converting audiences.

Boost conversions:

through insights on message and channel.

Maximize ROI:

by identifying top campaigns and channels

Optimize budget:

to focus on high-return efforts

Improve targeting:

by finding best-converting audiences.

Boost conversions:

through insights on message and channel.

Deadline

June 16, 2025
Start date
July 13, 2025
Deadline
Premium Datacamp Account
Grand prize
Join Now

June 16 -June 25, 2025

Register your participation information.

June 25, 2025

The competition will release the exam and dataset on this day.

June 25 - July 07, 2025

Early Submission Deadline (for expert review eligibility)

July 13, 2025

Final Submission Deadline

July 13 - July 23, 2025

Judging & Evaluation Period

July 27, 2025

Final Webinar & Winner Announcement

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Time remaining

Join Now

Challenge Prize

Second Prize

Voucher for E-learning Course by MazHocData

Voucher

100%

  • Fundamentals of Data Analysis, SQL, and Data Visualization.

  • Data Processing, Problem-Solving, and Advanced SQL Applications.

  • Python, Data Handling with NumPy & Pandas, and End-to-End Analysis.

First Prize

1-Year Datacamp Subscription

Datacamp

150$

  • Land your dream job with data and AI skills
  • 500+ courses, career tracks, and certifications
  • Learn Python, ChatGPT, Power BI, SQL, and more

Third Price

Voucher for E-Learning Courses by MazHocData

Voucher

100%

  • Fundamentals of Data Analysis, SQL, and Data Visualization.

  • Data Processing, Problem-Solving, and Advanced SQL Applications.

  • Python, Data Handling with NumPy & Pandas, and End-to-End Analysis.

Submission Format

Business Intelligence Dashboard on BI tools

Apply for the Challenge

Register here
Register your participation here. The competition will release the exam and dataset on March 26.

Rules & Guidelines

Read Full Challenge Rules

Challenge's Mission

Challenge's Mission
The exam and dataset will be released on March 26.

Submit assignment

Early Submission Deadline (For expert review eligibility)n
Final Submission Deadlinen

Meet the Judges

Hieu Nguyen

Hieu Nguyen

  • Ex Senior Data Analyst @VNG
  • Ex Process Improvement Consultant @Techcombank
  • Content Creator @mazhocdata
  • Data analytics trainer
  • Founder @mazhocdata
Phuong Vu

Phuong Vu

  • Former Lead Data Analyst-VNG Corp

  • Ex-Business Intelligence Analyst@Shopee

  • I’m a full-time innovator, a former financier, and a young data-enthusiast.

Kien To

Kien To

  • Sr. Data Analyst/Analytic Engineer @ FPT Play - FPT Telecom

  • Ex-Middle Risk Data Analyst @ ZaloPay - VNG

  • Ex-Data Analyst @ Viettel Telecom - Viettel Group

About The Dataset

About The Dataset This dataset provides a comprehensive view of advertising campaign performance and marketing spend for real-world businesses. Covering 8,047 records and 15 fields, it contains data from multiple campaigns, marketing channels, target audiences, locations, languages, customer segments, and key performance metrics (impressions, clicks, conversions, spend, ROI, and more).
The dataset is designed to help businesses evaluate and optimize their advertising effectiveness, maximize ROI, boost conversions, and improve budget allocation. It is ideal for analyses such as campaign performance evaluation, budget optimization, audience segmentation, creative A/B testing, and forecasting marketing effectiveness.
Advertising Campaign Performance Dataset
This dataset offers a complete overview of multi-channel advertising campaigns for real companies. It includes 8,047 records, covering a wide range of campaign strategies and target audiences, with fields such as date, channel, target audience, campaign goal, impressions, clicks, conversions, spend, ROI, and more.
 
Advertising Campaign Performance Dataset
his dataset provides a comprehensive view of advertising campaign performance and marketing spend for a real-world business. Covering over 8,000 records and 15 fields

CSV                    Multiple tables                    8,047                 15

File type                             Data structure                                              # of records                       # of fields
Download
Advertising Campaign Performance Dataset
This dataset provides a comprehensive view of advertising campaign performance and marketing spend for a real-world business. Covering over 8,000 records and 15 fields

CSV              Multiple tables              8,047               15

File type             Data Structure                        #of records             #of fields

Download
If you want to enhance your data skills, especially in Power BI, this course can help you!
View Course

Some frequently asked questions.

Q: If I submit my work on the final deadline (April 8th), will I still receive feedback?

Please keep an eye on the timeline, everyone!

  • April 2nd: This is the submission deadline to receive feedback and 1:1 coaching.

  • April 8th: This is the final submission deadline. You will only find out whether you are in the top 3 winners or not.

  • After April 8th, the organizers will officially close the submission form.

Q: After 10 days, can I submit it late and accept that it won't be considered for the award but still receive feedback from the judges?

Please keep an eye on the timeline, everyone!

  • April 2nd: This is the submission deadline to receive feedback and 1:1 coaching.

  • April 8th: This is the final submission deadline. You will only find out whether you are in the top 3 winners or not.

  • After April 8th, the organizers will officially close the submission form.

Q: Is there a required format for the submission? For example, should it be in PowerPoint or files like Power BI or Jupyter Notebook?

You will need to submit your work in either PDF or PBI format.

Q: I hope the organizing team can provide additional context about the business that owns the dataset because it is impossible to analyze the data without knowing who the data is about.

Don’t worry! All the information will be included in the challenge’s mission.

Q: Does the competition provide certificates? Are there high entry requirements, or is it intended for entry-level participants?

The team created this challenge with the goal of providing a space for everyone to practice and learn, so certificates will not be issued. However, the winners will receive prizes along with support to build their portfolio on the MAZHOCDATA website.

There are no entry requirements — the challenge is open to everyone, from students to working professionals.

Q: I don't have much experience in conducting research or analysis in an economic context. I would like to know if I can receive any form of training or guidelines from the organizers or from Mr. Maz before starting to solve the challenge. Thank you!

Since the goal of this challenge is for everyone to practice and challenge themselves, there will be no training provided by the organizers. However, during the process, you can join the community to exchange ideas and discuss with others.

Our Community

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Private Workshop

I will organize free monthly workshops to share and discuss knowledge about Data Analytics.

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At Mazhocdata, learning doesn't stop when the course ends. By joining our community, students gain lifetime access to a network of data enthusiasts and fellow learners on the same journey.

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Coaching 1:1

Students who complete the course will receive a 1:1 coaching session with me to address any questions they have about the course.

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Monthly Data Challenge

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